London Experimental Oenology Seminars

LEOS @ CENSES, UNIVERSITY OF LONDON

In the press: The heavier the better

Our colleague and associate Charles Spence unveils the surprising correlation between the price and the weight of wine bottles, and the possible mechanisms explaining this transfer.

http://www.telegraph.co.uk/science/science-news/9543903/Heavier-wine-bottles-appear-more-expensive.html

See also the original study : Piqueras-Fiszman, B. & Spence, C. (2012).  The weight of the bottle as a possible extrinsic cue with which to estimate the price (and quality) of the wine? Observed correlations. Food Quality and Preference, 25, 41-45.

http://www.sciencedirect.com/science/article/pii/S0950329312000031

 

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This entry was posted on September 16, 2012 by .